After the big success of the commercial for the new "Skoda Superb Combi", Skoda approached Promo Bears in order to make a small duplicant of their character, the blue elephant.
Based on the commercial character and a concrete briefing from Skoda, our designer created a production design for the plush toy.
This design was brought to life in a wonderful 30 cm plush toys. The blue elephant is now used as a present at Skoda dealer for clients who purchased or test dirve the "Skoda Superb Combi".
Multi channel marketing
The Skoda project is a great example on how to use a character and integrate it in the media mix. Skoda communicated with the character on TV commercials, print advertising and as in store advertising (dealers).
Skoda TV commercial is nominated for the "Golden Loeki 2011" commercial award in the Netherlands.
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